With the CellarX commerce platform, you can…

Take back your margin and increase your direct-to-consumer reach.

Recapture margins lost through traditional distribution models and increase your bottom line. We call it Enhanced FOB (FOB+).

Enter global markets with limited risk and reduced cost of ownership.

Lean inventory positioning. Reduced/deferred freight expense. Optimized warehousing, customer, and fulfillment services.

Tell your own story. Through a continued relationship with your customer, your brand remains strong.

With retained ownership of the customer database, speak to them when and how you want to. We’ll even help you do it!


Make data-enlightened decisions

Never drive with the lights off. Through our sales and winery analytics, you can optimize product pricing and placement. We help you Identify new sales opportunities!

Boost your tasting room’s performance

Shine a Spotlight on visitor traffic, staff performance and customer satisfaction with an anonymous ranking against your peers.

Imagine what the CellarX commerce platform can do for you?

“Finding a credible partner in distribution is key to your success in the wine industry. We are delighted that we can rely on the logistics, infrastructure and can-do attitude of CellarX in getting La Motte and Leopard’s Leap wines to our customers and fans in the USA.”

Hein Koegelenberg,

CEO La Motte Wine Estate & Leopard’s Leap Family Vineyards

“Before partnering with CellarX shipping to the US was time consuming and expensive. Customers are now able to efficiently get SA wines into their homes in a cost effective manner. Working with CellarX has only increased the level of service we can offer to our customers making it a win-win scenario all round! ”

Kaylee Morrick,

Marketing Manager

CellarX skips the chaos and allows you to sell directly to your customers.
See how we take the guesswork out of local & international wine sales:

Increased Revenue (FOB+)
Increased Average Order Size10.59
Global Portfolio Alignment
Multi market single solution
Intelligent Stock Placement
Own your consumer database
Brand Story Continuity
Real-time sales data
Tasting Room AnalyticsN/A
Foot Traffic Data AnalysisN/A

Conventional distribution has a lot of expenses and even more uncertainty. Even after spending a small fortune sending your sales team all over the world, will your wine make it past the other gate-keepers?

How do we do it?

We start by using data gathered at your tasting room to identify and prioritize optimal markets for your direct-to-consumer channel.

That lays the foundation for our modeling and product positioning.

What makes a good candidate for our commerce platform?

A CellarX winery has excellent:

Customer Service

High quality experience that is well informed and consumer-centered.

Onsite Amenities

Restaurant, cellar tours, galleries or splendid architecture.

Quality & Diversity of Wines

A full portfolio of quality wines that appeal to a range of tastes.

Proximity to Major Towns

You are an easy & relaxing day trip away.

Near Established Wine Routes.

To fit in an international traveler’s crowded itinerary, you should not be too far off the beaten path.

Ready to see what CellarX can do for you?