CellarX DTC Revenue Leakage Calculator
Where is your revenue leaking?
Most wineries focus on growing revenue. Few stop to calculate how much they're already losing. This tool puts a dollar value on the revenue slipping through the cracks in your tasting room, wine club, online store, and events — money you've already earned the right to, but aren't capturing. Enter your numbers below to see your total annual leakage.

Tasting room leakage

Industry avg: 45–65% don't buy
Of those who do buy
What % say yes when actually asked

Wine club leakage

Early churn — industry avg: 18–28%
Cancelled but no win-back attempted

Online / e-commerce leakage

Subscribed but never converted
Industry avg: 65–75%

Events leakage

Events where sign-up wasn't offered

Enter your numbers on the left to see where your revenue is leaking and what it's costing you annually.