Benchmark your DTC results
How does your winery compare?
Enter your numbers across nine DTC and export metrics. See how each result compares with our working benchmarks and where to focus next.
Choose your currency
Enter monetary figures in your local currency. The tool converts them to USD for comparison.
USD selected. No conversion is needed.
How to read your results
Each result falls above, within or below its working benchmark band. For churn, a lower result is better.
Above benchmarkAt benchmarkBelow benchmark
At or above benchmark
0/9
Add your numbers to see your benchmark profile.
Not sure where to find a number?
CellarX can help you identify what to measure, where to find it and how to use it. For monetary figures, choose your currency and enter the current exchange rate above.
CellarX can help you identify what to measure, where to find it and how to use it. For monetary figures, choose your currency and enter the current exchange rate above.